I like this kinda information because you can spin it multiple ways. Obviously one way is that his song spread awareness of the suicide hotline (most likely). Another way is to look at it and say “this song increased suicidal thoughts by 27%” (likely wrong). Another way is to assume that US logic fans are both unaware of the suicide hotline AND at a higher risk of suicide (probably also wrong, but less wrong than option 2).

Just a good reminder that data is subjective, and needs to be backed with a solid hypothesis and sufficient auxiliary information.