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AlexBucks93 t1_j2435f5 wrote

Reply to comment by CrassDemon in TIL that the narrative that Coca-Cola designed the modern Santa Claus as part of an advertising campaign is not true, because Coca-Cola did start using Santa in advertising in 1933. But Santa had been portrayed almost exclusively in red from the early 19th century by giuliomagnifico

Coca Cola claims that there were many depictions before their ads, when it’s not true. If you read the guardian piece and compared what is on the Coca Cola website you would see the difference.

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CrassDemon t1_j244mof wrote

There were many depictions though...

German saint Nicholas (although similar) was skinny with a tall hat for instance. In Norway he wore green, in some English depictions he didn't have a white beard. It doesn't say they created the image, only that they popularized the image that is now what most people think of as Santa Claus. And they did by putting that image in all their advertising that was put everywhere.

My great grandma had a couple dozen Santa statues from all over the world, they varied quite a bit.

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