Wrong, EU and North America isn't a destination of tourism and investment because of rule of laws.

For tourism it would be non-industrial countries like Thailand, Phillipines, ..

EU is getting more tourism because of its OLD HISTORY and basically the origin of many invention, ideology, doctrine....NEVER BECAUSE OF THE RULE OF LAWS.

Investments? I would say asians countries is winning the investment category (from China to South East Asia).

Nobody care about EU's moral dimension other than those who want to benefit from it (migrants, workers and refugees) because they know the laws is weaker over there....and more welfare.