I see the comment was deleted.
Isn't this a question important philosophers dealt with? It's fundamental to how faith works since some religious systems prohibit examining ideas for the risk of them being adopted for finding them favorable, so that's rejecting ideas for knowing ahead they'll be favorable.

Is it a paradox we seek things we aren't cognizant of only because we believe we should seek them? ELI5: Alice wants to go from A to B but she never been to B so she doesn't know what it's actually like.