exemplified in a shopping trip for yoghurt:

https://medium.com/@victorrotariu/the-hidden-brain-revealed-in-a-yoghurt-shopping-trip-7594af10313d

thank you!

Actually working on a guide how to change. At the core is this insight. An older article on this here: https://medium.com/@victorrotariu/one-strategy-to-effortlessly-change-any-behaviour-or-habit-865fb47abad6

Also this is what explains how good habit strategies work.

Guys, the fact that unconscious drives behaviour does not mean you don't have agency. It's more about how change comes from designing habits and the environment to promote your unconscious to do what we want, instead of trying to force ourselves and then feel crappy when it does not work.