This is probably a concept that “will” take off. Maybe not for awhile though. If they have a basis for how to do it at scale, and adapt to the market, they will be well positioned.

I think Apple will probably kick off widespread adoption of AR/VR.

That being said, no one wants to have their data skimmed by Meta.

That only works in a post scarcity based society that is not ran by a bunch of emotional monkeys. Humanity isn’t quiet there yet, and China would like to see the world in its image. As would tin pot dictators around the globe.

For similar reasons (cost) they also use lower fidelity sound mix. This is most noticeable in the surround channels. If you have at least a 5.1 system, watch a show you own on a streaming platform and then on 4k blu ray. Even those who don’t care about such things will notice the difference. The majority do not though, or would be unwilling to stomach increased cost to get there with streaming today. It also doesn’t help that the general internet infrastructure probably can’t support it en masse.

No one is anywhere close to streaming full fidelity 4k and surround audio. I really hope we ditch discs for owned digital downloads that are equivalent or better…but we’re not there yet as far as I have found.