Typically a promoter books the venue and the band and they will take a percentage of ticket sales after the band and record label get a set amount. I think live Nation is the promoter who is part of Ticketmaster. I also think that the promoter is the one that sets the price maybe in collaboration with the artist.
So for instance, if I was the promoter of a small concert, it might look something like me saying that I'll give them $4,000 to come play and they'll get 70% of backend ticket sales. Which would mean that I as the promoter would then take 30% of whatever's left over after that stuff. I would also be the one paying for the venue and typically would be the one that's doing the advertising also.
CarjackerWilley t1_jcpe13l wrote
Reply to comment by Paddlesons in Robert Smith of The Cure convinces Ticketmaster to give partial refunds, lower fees by eastbayted
Typically a promoter books the venue and the band and they will take a percentage of ticket sales after the band and record label get a set amount. I think live Nation is the promoter who is part of Ticketmaster. I also think that the promoter is the one that sets the price maybe in collaboration with the artist.
So for instance, if I was the promoter of a small concert, it might look something like me saying that I'll give them $4,000 to come play and they'll get 70% of backend ticket sales. Which would mean that I as the promoter would then take 30% of whatever's left over after that stuff. I would also be the one paying for the venue and typically would be the one that's doing the advertising also.