Reply to comment by andygchicago in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Reply to comment by DocFGeek in Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199

Reply to comment by Glum_Ruin_1368 in Workers tasked with moving products in the U.S. food and beverage supply chain are at a high risk of severe injuries and fatalities — Grocery wholesalers and grocery retail stores saw the highest number of injuries, followed closely by the warehousing and storage groups by marketrent