Now I can have two eSIMs at once - and a whole load racked up and ready to switch in.

How's that for choice?

I'm a 'digital nomad' and work in tech.

Most of my friends and I bounce between Asia and Europe - and we're all bullish on eSIM.

eSIM is a fundamentally superior and more flexible technology than dirty physical SIMs.

eSIM = I can buy my SIM BEFORE I fly and get data as I land - rather than dealing with some dodgy, lying SIM card merchant in an airport corridor who wants to rip me off and touch my phone to 'set my SIM card up'.

We mainly use Airalo to buy eSIMs right now.

Sure, right now there's less availability and higher costs than physical - but we can blame carriers for holding everything back.

Apple's fired shots - and the entire industry's going to have to rush to catch up.

It's highly likely that most of the rest of the world will get eSIM-only iPhones next year.

And that's awesome.

I'm happy to pay extra costs in the meantime in order to help starve carriers from physical SIM revenue and push the industry towards rapid adoption of eSIM.