I suspect that the intended monetization strategy for Alexa was to make it easier for people to buy products on Amazon, and I've never seen anyone order something from Amazon with Alexa. Maybe they use Alexa for ads targeting too but it might be difficult to attribute increased revenue to that, and maybe other methods just work way more efficiently (like looking at what a person already searched for or purchased).
fndasltn t1_iw6v3gr wrote
Reply to comment by Quartziferous in Alexa-Powered Side Table Mixes Drinks on Command by shakhawat0410
I suspect that the intended monetization strategy for Alexa was to make it easier for people to buy products on Amazon, and I've never seen anyone order something from Amazon with Alexa. Maybe they use Alexa for ads targeting too but it might be difficult to attribute increased revenue to that, and maybe other methods just work way more efficiently (like looking at what a person already searched for or purchased).