jmite t1_jbehbfg wrote on March 8, 2023 at 1:53 PM Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199 Who doesn't trust the Pure 'n Kleen water company? Permalink 2
jmite t1_jbehbfg wrote
Reply to Consumers respond less positively to new products when their brand names use unconventional spellings of real words, like “Klear” instead of “Clear.” Findings showed that consumers saw these names as indicating the brand was less honest, down-to-earth and wholesome. by geoff199
Who doesn't trust the Pure 'n Kleen water company?