So usually I would agree with you but fireball is really disgusting so for the most part the only people who drink it are people who just haven't experienced enough different types of drinks.

I've literally never met someone who drank it that didn't also see it as a punishment for themselves/friends making them drink more of it via drinking games etc. That dumb "drinking to actually try to hurt yourself and others" mindset is one you rarely see live past those younger years of drinking.

I've known more than one (high functioning?)alcoholic who uses them for portion control. If I buy a few of these instead of a bigger bottle, I'll still be able to get up in the morning. The bigger bottle is a better deal only if you can keep yourself from drinking the whole thing once you've opened it.

A more expensive empty bottle and possibly a lost job in the morning is a worse deal in the long run than a few shooter bottles.